sherry | February 12th, 2010 |
Shannon Ronalds with his new business card.
We’re excited to announce the launch of a new identity recently done for The School of Fish Foundation.
This Vancouver-based non-profit organization was co-founded by Shannon Ronalds and celebrity Chef Robert Clark of C Restaurant, who is also a founding member of Vancouver Aquarium’s Ocean Wise™ program.
The mission of the Foundation resonated with our desire to give back in a way that’s relevant to our own brand and is focused on bringing attention to a globally-relevant environmental issue – the depletion of the world’s ocean resources.
read more >
sherry | December 15th, 2009 |
Digital printing – a designer’s perspective
Comparing the details between digital and offset
Lately we’ve felt at the mercy of technology when it comes to short-run digital printing. If a client doesn’t need a large quantity of pieces, digital printing is certainly the way to go. However, from a designer’s perspective, printing digital doesn’t always meet our expectations.
In efforts to manage this expectation. I recently quoted a project for a client offering 3 print method options:
1) Standard Digital (Igen)
2) High Quality Digital (HP Indigo)
3) Offset Printing (Stochastic)
read more >
sherry | November 03rd, 2009 |
Building a brand on a modest budget 
Marketing efforts and budgets are often focused on the production of collateral, as opposed to really understanding how to reach the audience and engage them. When sales targets aren’t met, quick-fix promotions are then used to make up shortfalls. The typical end-of-quarter panic is focused on the cheapest way to promote and achieve sales targets – “Let’s produce a cheap brochure!” – again, focused on collateral, not the audience.
Quite often responses to the ‘eleventh hour panic’ promotion achieve short-term objectives. But it’s just that – short term. The problem has merely been put on hold until next quarter. Unmemorable and unfocused efforts inhibit business momentum.
Of course, there is a better way…
read more >
Ryan | August 04th, 2009 |
In traditional paper production, pulp is bleached with chlorine to achieve the bright white colour we’re used to. Unfortunately, the release of waste bleach water is the most serious environmental problem in the pulp and paper industry. To avoid the bleach, look for paper that is processed chlorine free (PCF) or totally chorine free (TCF). These papers are whitened with oxygen-based compounds, rather than chlorine compounds. Another alternative is elemental chlorine-free (ECF) paper, which is produced with a chlorine derivative, but without the more harmful elemental chlorine.
sherry | May 27th, 2009 |
Ever wondered what goes into a custom food photoshoot?
We thought it would be interesting to share a little ‘behind the scenes’ of what it takes to get a scrumptious food shot (well 6 scrumptious seafood shots actually).
A custom photoshoot starts with hours of planning and preparation before the day of the photoshoot…
read more >
Ryan | May 08th, 2009 |
You may have noticed the “FSC-certified” logo on some paper packages or printed materials. What does it mean? FSC stands for the Forest Stewardship Council, an “international organization that brings people together to find solutions which promote responsible stewardship of the world’s forests.” The FSC-certified label allows consumers to recognize wood and wood products that are responsibly harvested and processed – so you can feel good about your choice.
For more information http://www.fsccanada.org/default.htm
twinfish | April 08th, 2009 |
Ever noticed the strong chemical smell coming from products that have just arrived from the printer? That’s the smell of petroleum-based ink. These inks have high levels of solvents, which, if sent to a landfill, can leach into the water table. As an alternative, request vegetable-based ink for your next project. They are more biodegradable, renewable and easier to de-ink during recycling. We also find they give brighter colours and rub off less on the hands – so there’s really no down side.
sherry | March 08th, 2009 |
Twin Fish was quite pleased when we heard the Turtle Mountain Sales Centre in Vernon received a Tommy Awards Silver Award for Excellence in Sales Centre Design. Our work included custom designed and fabricated displays and custom designed furniture built by with local craftsmen.
Turtle Mountain Sales Centre - Tommie Silver Award Winner 2008
sherry | March 02nd, 2009 |
Firelight Developments was awarded a 2008 Tommie Silver Award for Marketing Campaign of the Year. Twin Fish Creative was involved in every aspect, from the initial identity concept through to marketing and signage, including original photography direction. We feel privileged to have been involved with such a thoughtful development and sales team.
FireLight Marketing Campaign Collateral
