We’re excited to announce the launch of a new identity recently done for The School of Fish Foundation.
This Vancouver-based non-profit organization was co-founded by Shannon Ronalds and celebrity Chef Robert Clark of C Restaurant, who is also a founding member of Vancouver Aquarium’s Ocean Wise™ program.
The mission of the Foundation resonated with our desire to give back in a way that’s relevant to our own brand and is focused on bringing attention to a globally-relevant environmental issue – the depletion of the world’s ocean resources.
In traditional paper production, pulp is bleached with chlorine to achieve the bright white colour we’re used to. Unfortunately, the release of waste bleach water is the most serious environmental problem in the pulp and paper industry. To avoid the bleach, look for paper that is processed chlorine free (PCF) or totally chorine free (TCF). These papers are whitened with oxygen-based compounds, rather than chlorine compounds. Another alternative is elemental chlorine-free (ECF) paper, which is produced with a chlorine derivative, but without the more harmful elemental chlorine.
You may have noticed the “FSC-certified” logo on some paper packages or printed materials. What does it mean? FSC stands for the Forest Stewardship Council, an “international organization that brings people together to find solutions which promote responsible stewardship of the world’s forests.” The FSC-certified label allows consumers to recognize wood and wood products that are responsibly harvested and processed – so you can feel good about your choice.
For more information http://www.fsccanada.org/default.htm
Ever noticed the strong chemical smell coming from products that have just arrived from the printer? That’s the smell of petroleum-based ink. These inks have high levels of solvents, which, if sent to a landfill, can leach into the water table. As an alternative, request vegetable-based ink for your next project. They are more biodegradable, renewable and easier to de-ink during recycling. We also find they give brighter colours and rub off less on the hands – so there’s really no down side.