An Evolving Awareness

Branding done well is worth talking about. Below are a few memorable experiences and thoughtful touchpoints that caught our attention.
A little something extra in the mail
Jen noticed that Canada Post did something interesting this past Christmas by adding a little "extra" to their regular books of stamps. As a bonus, they included stickers that had a similar look and feel to the stamps. For each stamp there was a corresponding sticker that could be used anyway you liked. Jen used them on the back of her Christmas card envelopes to “finish them off”. They looked great and they enhanced the experience for both the sender and the receiver in an unexpected way.
Jen Gerullis - Former Creative Assistant / Admin
More reusable benefits
In case you haven’t noticed, there are a lot of people in our city who wear Lululemon! What Sherry has also noticed lately is the number of people who now carry their reusable bags. Today, consumers are supporting brands that do good things for the environment and these bags are a great example. The benefit for Lululemon and our planet is obvious, but a further benefit of these bags are the active lifestyle images and motivational quotes that inspire us to live well.
Sherry Pomerleau - Partner / Creative Director
Branding made easy
A recent trip to the car wash gave Ryan a few moments to reflect on the EasyWash Carwash brand. What struck him most about this brand was the name. The customer experience at EasyWash really is all about “easy”. They’re open 24/7, so he can go whenever it’s convenient; the service is automated and simple to navigate; and even the prices are easy. All charges are given in even dollar amounts – tax included – so the price you see is the price you pay. This is a great example of a brand name that delivers on its promise.
Ryan Thompson - Partner / Business Director
Demonstrating the experience
Telus World of Science is a fun place to learn about the world around us – and Stephen noticed that their latest newspaper ad campaign did a great job of getting that message across. The ads asked questions, in much the same way that a visitor to the attraction would do. The answers were the right mix of smart and fun to catch our attention, and the accompanying image reminds us that learning is more about the questions than the answers. The ads give us a great introduction to the experience of visiting the Telus World of Science, before we even get there.
Stephen Abbott - Brand Architect, A Million Monkeys
Blown away by Seattle Glass
On a recent trip to Seattle, Allan was wowed by a visit to the Seattle Glass Blowing Studio. What makes this brand stand out? The Studio has a viewing area where customers can watch the artists at work – it’s dynamic, educational and a unique opportunity to connect with the artists. This is a great way for this studio to differentiate itself in a saturated gift market.
Allan Wiebe - Graphic Designer
Adding a little colour
Have you noticed anything different about city utility boxes lately? Kathryn noticed that the cities of Vancouver, Burnaby and New Westminster have been shrink-wrapping utility boxes with colourful images (usually realistic garden images), rather than painting them the usual drab neutral colour. This creative touch point lets us know that the City cares about beautification, it showcases how the City perceives itself and it’s uplifting for passersby – clever!
Kathryn Lissack - Project Manager / Design Director