http://www.twinfishcreative.com Brand Strategy and Design Mon, 15 Feb 2010 18:59:05 +0000 http://backend.userland.com/rss092 en [caption id="attachment_513" align="alignleft" width="450" caption="Shannon Ronalds with his new business card."][/caption] We're excited to announce the launch of a new identity recently done for The School of Fish Foundation. This Vancouver-based non-profit organization was co-founded by Shannon Ronalds and celebrity Chef Robert Clark of C Restaurant, who is also a founding member ... http://www.twinfishcreative.com/news/inspired-by-a-school-of-fish/ Digital printing – a designer’s perspective [caption id="attachment_493" align="alignnone" width="450" caption="Comparing the details between digital and offset"][/caption] Lately we’ve felt at the mercy of technology when it comes to short-run digital printing. If a client doesn’t need a large quantity of pieces, digital printing is certainly the way to go. However, from ... http://www.twinfishcreative.com/articles/perspectives-on-digital-printing/ Building a brand on a modest budget  Marketing efforts and budgets are often focused on the production of collateral, as opposed to really understanding how to reach the audience and engage them. When sales targets aren’t met, quick-fix promotions are then used to make up shortfalls. The typical end-of-quarter panic ... http://www.twinfishcreative.com/articles/modular-branding/ In traditional paper production, pulp is bleached with chlorine to achieve the bright white colour we’re used to. Unfortunately, the release of waste bleach water is the most serious environmental problem in the pulp and paper industry. To avoid the bleach, look for paper that is processed chlorine free (PCF) ... http://www.twinfishcreative.com/sustainability/hello-world/ Ever wondered what goes into a custom food photoshoot? We thought it would be interesting to share a little 'behind the scenes' of what it takes to get a scrumptious food shot (well 6 scrumptious seafood shots actually). A custom photoshoot starts with hours of planning and preparation before the day of ... http://www.twinfishcreative.com/articles/behind-a-seafood-photoshoot/ You may have noticed the “FSC-certified” logo on some paper packages or printed materials. What does it mean? FSC stands for the Forest Stewardship Council, an “international organization that brings people together to find solutions which promote responsible stewardship of the world’s forests.” The FSC-certified label allows consumers to recognize ... http://www.twinfishcreative.com/sustainability/neque-porro-quisquam-est-qui/ Ever noticed the strong chemical smell coming from products that have just arrived from the printer? That’s the smell of petroleum-based ink. These inks have high levels of solvents, which, if sent to a landfill, can leach into the water table. As an alternative, request vegetable-based ink for your next ... http://www.twinfishcreative.com/sustainability/nulla-aliquam-commodo-odio-a-feugia/ Twin Fish was quite pleased when we heard the Turtle Mountain Sales Centre in Vernon received a Tommy Awards Silver Award for Excellence in Sales Centre Design. Our work included custom designed and fabricated displays and custom designed furniture built by with local craftsmen. [caption id="attachment_316" align="alignnone" width="450" caption="Turtle Mountain Sales ... http://www.twinfishcreative.com/news/magna-suspendisse-eleifend-at-nulla/ Firelight Developments was awarded a 2008 Tommie Silver Award for Marketing Campaign of the Year. Twin Fish Creative was involved in every aspect, from the initial identity concept through to marketing and signage, including original photography direction. We feel privileged to have been involved with such a thoughtful development and ... http://www.twinfishcreative.com/news/tommie-2008-marketing-campaign-of-the-year/