A marketing professional who’s aided the likes of Sarah McLachlan, Jen De Tracey brings to the plate her trademarked program, limitless energy and her fresh picture view. Jen approached us to develop an image for her business that was an extension of her personality.
Jen came to us brimming with ideas, but without a clear conceptual direction. After a brief analysis of her target audience and the competitive landscape, our recommendations centered around an experience that she could deliver. The concept was based on her 5-step strategic marketing approach, called “LIFFT”. A new company name was created, and the entire brand identity and visual theme for the website appropriately reflected this.
Since the launch of Lift Strategies, Jen has been in demand throughout British Columbia. Part of her day-to-day marketing involves ensuring that both herself and her business are seen as professional and consistent, but most of all authentic.